|Posted on June 7, 2011 at 8:55 PM|
I just got home this afternoon from a great MMTA Convention! Our marketing committee gave an hour's presentation on Marketing - Here, There, and Everywhere!
Here. That was within our membership. Our Vice President of Membership, Rebecca Daws, made comments about networking within our membership and how her experience with a mentor not only helped her build her studio numbers, but also helped her to develop contacts within the organization that enriched her life and teaching.
There. In our community - how do they hear about us? Marketing Committee member Marilyn Henry spoke about ideas to get our message out to our community.
Everywhere. Then it was my turn to talk about marketing through a studio website. As Tech Chair for MMTA the last 2 years, my responsibilities included getting our website to be more functional and have an attractive design. I had just a few minutes to speak, so my presentation included free (or very low cost) sites that have very user friendly site builders. Almost 100% of my new student inquiries come through people who have found my studio website online, so I believe in the importance of having a website for your studio.
I opened with this statement I found on a website in my research:
Does This Describe You?
“You have all of the customers you could ever want, from now until the end of time. Everyone you would ever want to know about you or your company already does, always will, and there is no one left. No one will ever move to or from your city again, and no one will ever again be born. And finally, what we may soon never hear again, "my customers can find me in THE YELLOW PAGES!"
In the presentation, I answer the questions, "Why Do I Need A Website?" and "What Kind of Website Do I need"? and gave pointers on how to go about building your first studio website, or re-doing your studio website to sharpen its graphics and message.
SOME OTHER MATERIAL I COVER IN MY PRESENTATION NOTES - Does Your Website Answer These Questions?
1. Who are you?
2. What do you do?
3. Why do I care?
4. How can I get it?
If you leave a comment on the blog under this topic I will send you more extensive presentation notes for this and another presentation I did two summers ago regarding the need for a website and specific suggestions for your consideration if you have a website or want to build one.
As always, thanks for reading,